The SwitzerCultCreative™ mission is the discovery, promotion, marketing and development of modern, original designs for living. Through our extensive network of designer showrooms in Canada and the United States, we provide the opportunity for a carefully curated grouping of original designer brands to increase brand recognition and develop their market.
From 28 September – 1 October, Vancouver design gallery SwitzerCultCreative will present a selection of pieces from Sé Collection II by leading talent Jaime Hayon at the Interior Design Show (IDS) Vancouver. The Spanish-based artist and designer will also take to the show’s Caesarstone Stage on 29 September as a keynote speaker.
Sé’s Collection II has a celebratory air. The pieces are curvaceous, lithe and refined, and capture the sparkling Hayon spirit, as well as representing the maturity of Sé’s guiding principle: that from surface to structure, quality should be expressed throughout the entirety of furniture design.
Inspired by Hayon’s playful visual language, Sé invited him to create an entire collection. Hayon sought stimulation from two key sources: musical instruments and insects. After looking at strong curvilinear shapes – violins, flutes, beetles, the harp – Hayon sketched the Collection’s furniture forms, analysing them in terms of materials and the subsequent manufacturing process, then transformed them into this coherent family.